TV Ad Remakes #2: Close-up’s “Closer You and I”

I apologize if I haven’t dropped by here for two weeks due to my other commitments. Here I am again, bringing you another ad remake post. :)

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To my friends who grew up on the same generation as me, ever thought that Kim Chiu and Gerald Anderson’s remarkable Close-up commercial was actually a REMAKE? The original version was way back on the late 80’s or early 90’s. According to my intensive research (again), the early Closer You and I commercial was starred by Raffy Ladao and Raya Roa.

The TV Ad: Close-up Toothpaste

What things were changed:

  • The concept of the commercial.┬áThe original version of the ad was shot at different locations (I think they focused more on the ‘nature’ side), while the 2009 version was shot at a Western-like high school.
  • The singer and genre of the song.┬áThe “Closer You and I” theme of the 80’s/90’s commercial was sung by Gino Padilla and was more like a ballad, while Sponge Cola made it a rock song this time.

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Close-up – Closer You and I – 80’s/90’s

Close-up – Closer You and I – 2009

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Now which ad do you find more appealing? The original ad or the 2009 version? :)

– Irish :)

P.S. There is a big possibility that I will finally be publishing the Coke global ad “Tomorrow’s People” next week. Trust me, it’s a looooong post loaded with different versions of the same ad, in consideration for those two weeks that I left you hanging! Stay tuned, guys! :)

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