the elements of a good old Safeguard commercial

Do you remember those days from 80’s and 90’s? Safeguard ads seemed to look all the same. Why? The reason is they maintained all the same elements in their commercials way back then. Let’s go back in time and see! :)

1. The konsensya. Literally meaning “conscience” in English, it is a shadow-like persona of the main character (the mother) that serves as her ego. The old Safeguard commercials wouldn’t be complete if there’s no presence of that “conscience”. An example of the konsensya‘s typical dialog is, “Ang germs na naiuwi mo, ipapasa mo ba sa kanya?” (“Will you let those germs pass over to your family?”) So, the conscience implies that she should use Safeguard in order to prevent spreading germs. And, the conscience also appears at the end of the commercial, saying that using Safeguard will make the family germ-free.


2. Testimonial by a PAMET representative. Of course, this serves as the proof that Safeguard is guaranteed to make our bodies clean and germ-free as we use it.


3. Comparison of Safeguard to other brand of soap. This part of the ad shows that Safeguard is the best among the leading brands. Here, it shows that other leading brands cannot eliminate odor-causing germs like Safeguard does.  Too much emphasis, yeah. :)


4. An icon indicating that the person who used Safeguard is now protected and germ-free. Of course, this is the happy ending. The icons range from this…


to this…

safeguard-icon2…to this!



Safeguard commercials today

Those remarkable elements of Safeguard commercials are not always present in their ads today, especially on the past recent years, which we observed that the “konsensya” was not a part of Safeguard ads on that time. Today in 2014, as Safeguard promotes new products tied-up with other P&G brands such as Tide and Joy, the “konsensya” concept of a classic Safeguard ad is reviving again. :)

– Irish :)


TV Ad Remakes #2: Close-up’s “Closer You and I”

I apologize if I haven’t dropped by here for two weeks due to my other commitments. Here I am again, bringing you another ad remake post. :)


To my friends who grew up on the same generation as me, ever thought that Kim Chiu and Gerald Anderson’s remarkable Close-up commercial was actually a REMAKE? The original version was way back on the late 80’s or early 90’s. According to my intensive research (again), the early Closer You and I commercial was starred by Raffy Ladao and Raya Roa.

The TV Ad: Close-up Toothpaste

What things were changed:

  • The concept of the commercial. The original version of the ad was shot at different locations (I think they focused more on the ‘nature’ side), while the 2009 version was shot at a Western-like high school.
  • The singer and genre of the song. The “Closer You and I” theme of the 80’s/90’s commercial was sung by Gino Padilla and was more like a ballad, while Sponge Cola made it a rock song this time.


Close-up – Closer You and I – 80’s/90’s

Close-up – Closer You and I – 2009


Now which ad do you find more appealing? The original ad or the 2009 version? :)

– Irish :)

P.S. There is a big possibility that I will finally be publishing the Coke global ad “Tomorrow’s People” next week. Trust me, it’s a looooong post loaded with different versions of the same ad, in consideration for those two weeks that I left you hanging! Stay tuned, guys! :)

TV Ad Remakes #1: NIPS Chocolate

Hello everyone! So my blog entry for this week will be my first ever post for my new blog category – Ad Remakes. This is for the commercials we [the new generation] had watched for quite some time, that were actually remakes of their original counterparts. Enjoy! :)

The TV Ad: NIPS [for those who do not know, it’s a brand of chocolate that looks like M&M’s]

What things were changed:

  • The lyrics of the jingle
  • The concept
  • The visuals [don’t know the proper term for this – I refer this to the ads’ transition from cartoons to real persons/things!]


Let’s start on the original ad. They said this one was aired on the 90’s.

NIPS Commercial (90’s)

And this version was the one I had encountered on TV. :)

NIPS Commercial (2000’s)


That ad remake shows that NIPS still continues to satisfy our sweet teeth [because we are many!]. Am I right? :)

If you know other TV ads that were remade, please feel free to comment below. Thank you!

Till next week!

– Irish :)