Coca-Cola’s global ad campaign: “Tomorrow’s People”

I am the future of the world
I am the hope of my nation
I am tomorrow’s people
I am the new inspiration

And we’ve got a song to sing to you
We’ve got a message to bring to you

Please let there be
For you and for me
A tomorrow
And we all can agree
There’ll be sweet harmony
Tomorrow
And we all will be there
Coca-Cola to share
Feeling so real and so true
Promise us tomorrow
And we’ll build a better world for you

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These lyrics bring lots of memories for an 80’s kid. Why? Because 1987 was the year when Coca-Cola aired “Tomorrow’s People”, a global ad which involved kids and teenagers from different countries to deliver that “message of hope” to the world.

This turned out to be one of the classic and most memorable commercials of all time.

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Below is the English version of the ad. This was aired both in United States and in the United Kingdom. According to my sources, this was shot at a certain hall in Liverpool, England.

Coca-Cola – Tomorrow’s People (US/UK)

The Philippines also has its own version! Not one, but TWO! The lead singer was an 80’s star named Lilet. She had an English version which she had done also in Liverpool with kids from different nations. She also had a Filipino version, with Filipino lyrics, and this time she was together with the Filipino kids here in the Philippines. (How redundant!) I’ll show you both videos.

Coca-Cola – Tomorrow’s People (Philippines – English)

Coca-Cola – Tomorrow’s People (Philippines – Filipino)

Now which do you think looks better? :)

Meanwhile, this version of Peru was shot at Machu Picchu.

Coca-Cola – Tomorrow’s People (Peru)

And this is an excerpt of the Korean version.

Coca-Cola – Tomorrow’s People (Korea)

Here’s the version aired in Brazil and Portugal. A boy as the lead singer, wow!

Coca-Cola – Tomorrow’s People (Brazil/Portugal)

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Here are the other versions of the global ad. They were all shot on the same venue as the one in the English version.

Coca-Cola – Tomorrow’s People (China)

Coca-Cola – Tomorrow’s People (Argentina)

Coca-Cola – Tomorrow’s People (Colombia)

Coca-Cola – Tomorrow’s People (Germany)

Coca-Cola – Tomorrow’s People (Italy)

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And, to give you a hint of the other versions, watch this video of “Tomorrow’s People” in mixed languages.

Coca-Cola – Tomorrow’s People (Multilingual)

By the way, as I passed through lots of great sites, forums and blogs to deliver you this compilation, I realized that I am becoming hooked on some Coca-Cola commercials and jingles like “Hilltop” and “Always”. I hope you don’t mind if ever I’ll post anything about Coca-Cola once again!

– Irish :)

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Coca-Cola’s global ad campaign: “I Wish”

Okay, my name is Irish, and you can call me iWish! Haha. :D I decided to post about this first before the other global ad campaigns by Coke because of two reasons: (1) the ad’s name looks like my nickname;  and (2) I hate to post too old commercials [those from the years when I was not yet in existence] during nighttime. They will haunt my mind, making me not to sleep! Too silly me!

As stated on the title, this was a “global ad campaign”, it means that this ad was made in different multilingual versions. But according to my research, I only found three versions of this ad – English, Spanish, and Filipino. I will have a different approach this time – I won’t include any explanations before each ad, except the last one. Therefore, you must watch the ads first to familiarize yourselves! Besides, I do not know any information about the English and Spanish versions because I just discovered them some time ago. Enjoy! :)

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To get started, I will first show to you the English and the original version!

Coca-Cola – I Wish – English Version

Have you seen a clue? Or a sneak peek of what the Filipino version looks like? :) Let’s take one more shot by viewing the Spanish version!

Coca-Cola – I Wish – Spanish Version

“A clue! A clue!”

HAHA! Getting close enough? Yes, you’re right – they are the equivalents of the Filipino Coke ad “Sana” by Nikki Gil! If I’m not mistaken, this commercial brought her to stardom. Am I right? :) Let’s watch it again! I think I was in grade four when this ad was aired, and I’m now in 2nd year college! O__O

Coca-Cola – I Wish – Filipino Version

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Now, I leave the question to you – which version is better? Leave a comment guys! And, just stay tuned on the next Coca-Cola’s global ad campaign post, if ever there will be more to come yet. :P

spotlight on Rejoice dance commercials

[guys, i am not sure of their chronological order. i will only post the Rejoice commercials that I am able to remember and search in YouTube.] :)

  • Sunod sa Galaw – At around 2004 or 2005, Rejoice Shampoo (Philippines) launched its first ever ‘dance commercial’. More like a music video in format, it became an instant dance craze in Nueva Vizcaya (the province where I lived during my elementary years) because of its catchy tune and easy steps. I thought it was entitled “Sumusunod” because it is the repeatedly mentioned word in the chorus of the song, but I realized it was actually “Sunod sa Galaw”. :D [wait, where are the Jaboom Twins now?]

Rejoice – Sunod sa Galaw

  • Walang Sabit – When the fame of Sandara Park in the PH was still fresh because of her participation in Star Circle Quest, she sang for Rejoice a song entitled “Walang Sabit”. As I remember, this one was also a big hit and was as equally famous as her song “In or Out”. :)

Rejoice – Walang Sabit

  • Instant Ayos – I was also LSS’d on this song, but I cannot remember any significant event that happened during the airtime of this commercial. According to those who commented on the YouTube video (watch the vid below or on YouTube), the singer here is Mish Maravilla.

Rejoice – Instant Ayos

  • Straight na Natural – [not sure of the title!] I will almost not have been included this one here in my post because this one is very RARE and HARD TO FIND! Thanks to the uploader of the video below, or else I will have forgotten that there was actually a Rejoice commercial like this. :)

Rejoice – Straight na Natural

  • Kering-Keri – This song – performed by Kim Chiu when she was known yet as the Big Winner of PBB Teen Edition 1 – was a monster hit among the Filipino viewers. The concept is about a ‘probinsyana’ who joined in a dance contest and believes that she can make it! [kering-keri = kayang-kaya = I cannot find an accurate English word for this!] :D As of writing time, the video garnered above 2 million views – which makes her an effective endorser for Rejoice.

Rejoice – Kering-Keri

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In viewing those ads, you can see P&G’s efforts in endorsing their products. But wait – is there a most recent dance commercial yet from Rejoice? What I’m talking about are those videos that last from 2 to 3 minutes like the ads I mentioned above. But I think this ad also looks like a mini-dance commercial, but it was not released like a full MTV. Come Back to Rejoicing, still performed by Kim Chiu. :)

Rejoice – Come Back to Rejoicing

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The most recent Rejoice endorsers I know today are Kathryn Bernardo and Julia Montes. Did they launch at least one mini-dance commercial? I can’t remember na eh. :)

Feel free to post a comment guys! :D