TV Ad Remakes #2: Close-up’s “Closer You and I”

I apologize if I haven’t dropped by here for two weeks due to my other commitments. Here I am again, bringing you another ad remake post. :)


To my friends who grew up on the same generation as me, ever thought that Kim Chiu and Gerald Anderson’s remarkable Close-up commercial was actually a REMAKE? The original version was way back on the late 80’s or early 90’s. According to my intensive research (again), the early Closer You and I commercial was starred by Raffy Ladao and Raya Roa.

The TV Ad: Close-up Toothpaste

What things were changed:

  • The concept of the commercial. The original version of the ad was shot at different locations (I think they focused more on the ‘nature’ side), while the 2009 version was shot at a Western-like high school.
  • The singer and genre of the song. The “Closer You and I” theme of the 80’s/90’s commercial was sung by Gino Padilla and was more like a ballad, while Sponge Cola made it a rock song this time.


Close-up – Closer You and I – 80’s/90’s

Close-up – Closer You and I – 2009


Now which ad do you find more appealing? The original ad or the 2009 version? :)

– Irish :)

P.S. There is a big possibility that I will finally be publishing the Coke global ad “Tomorrow’s People” next week. Trust me, it’s a looooong post loaded with different versions of the same ad, in consideration for those two weeks that I left you hanging! Stay tuned, guys! :)


TV Ad Remakes #1: NIPS Chocolate

Hello everyone! So my blog entry for this week will be my first ever post for my new blog category – Ad Remakes. This is for the commercials we [the new generation] had watched for quite some time, that were actually remakes of their original counterparts. Enjoy! :)

The TV Ad: NIPS [for those who do not know, it’s a brand of chocolate that looks like M&M’s]

What things were changed:

  • The lyrics of the jingle
  • The concept
  • The visuals [don’t know the proper term for this – I refer this to the ads’ transition from cartoons to real persons/things!]


Let’s start on the original ad. They said this one was aired on the 90’s.

NIPS Commercial (90’s)

And this version was the one I had encountered on TV. :)

NIPS Commercial (2000’s)


That ad remake shows that NIPS still continues to satisfy our sweet teeth [because we are many!]. Am I right? :)

If you know other TV ads that were remade, please feel free to comment below. Thank you!

Till next week!

– Irish :)