Coca-Cola’s global ad campaign: “Tomorrow’s People”


I am the future of the world
I am the hope of my nation
I am tomorrow’s people
I am the new inspiration

And we’ve got a song to sing to you
We’ve got a message to bring to you

Please let there be
For you and for me
A tomorrow
And we all can agree
There’ll be sweet harmony
Tomorrow
And we all will be there
Coca-Cola to share
Feeling so real and so true
Promise us tomorrow
And we’ll build a better world for you

__________

These lyrics bring lots of memories for an 80’s kid. Why? Because 1987 was the year when Coca-Cola aired “Tomorrow’s People”, a global ad which involved kids and teenagers from different countries to deliver that “message of hope” to the world.

This turned out to be one of the classic and most memorable commercials of all time.

__________

Below is the English version of the ad. This was aired both in United States and in the United Kingdom. According to my sources, this was shot at a certain hall in Liverpool, England.

Coca-Cola – Tomorrow’s People (US/UK)

The Philippines also has its own version! Not one, but TWO! The lead singer was an 80’s star named Lilet. She had an English version which she had done also in Liverpool with kids from different nations. She also had a Filipino version, with Filipino lyrics, and this time she was together with the Filipino kids here in the Philippines. (How redundant!) I’ll show you both videos.

Coca-Cola – Tomorrow’s People (Philippines – English)

Coca-Cola – Tomorrow’s People (Philippines – Filipino)

Now which do you think looks better? :)

Meanwhile, this version of Peru was shot at Machu Picchu.

Coca-Cola – Tomorrow’s People (Peru)

And this is an excerpt of the Korean version.

Coca-Cola – Tomorrow’s People (Korea)

Here’s the version aired in Brazil and Portugal. A boy as the lead singer, wow!

Coca-Cola – Tomorrow’s People (Brazil/Portugal)

__________

Here are the other versions of the global ad. They were all shot on the same venue as the one in the English version.

Coca-Cola – Tomorrow’s People (China)

Coca-Cola – Tomorrow’s People (Argentina)

Coca-Cola – Tomorrow’s People (Colombia)

Coca-Cola – Tomorrow’s People (Germany)

Coca-Cola – Tomorrow’s People (Italy)

__________

And, to give you a hint of the other versions, watch this video of “Tomorrow’s People” in mixed languages.

Coca-Cola – Tomorrow’s People (Multilingual)

By the way, as I passed through lots of great sites, forums and blogs to deliver you this compilation, I realized that I am becoming hooked on some Coca-Cola commercials and jingles like “Hilltop” and “Always”. I hope you don’t mind if ever I’ll post anything about Coca-Cola once again!

– Irish :)

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8 thoughts on “Coca-Cola’s global ad campaign: “Tomorrow’s People”

  1. this is one of the best memories of my entire life, thanks to Coke Cola for inspiring this, please do more…. I will drink one coke everyday if you do more…

  2. One of the most memorable 80’s commercials ever! Growing up in the 80’s in the Philippines, this gave the Filipinos actual hope. Especially with everything else that was going on in the country. Seeing this brought all sorts of emotions because of its message about “bringing people together” and that knowing “hope for for a better tomorrow”.

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